[ About the Project ]

Freshpet had been a client of ours for a while, and after having completed a product selector that increased engagement and conversions while decreasing bounce rate, we pushed for a full site redesign. The site needed a refresh to get rid of technical debt, fragmented domains, slow load times and a confusing site architecture. Freshpet wanted us to craft a mobile-first digital experience that could deliver a new way for customers to experience the power of “fresh” and set a new standard of best-in-class for the category.