[ About the Project ]

I led an entire rebrand for the fast growing startup Naboso, and on my desk was a prototype sent to me directly from the manufacturer of a product I soon later found out we were helping to launch. It was not only a product innovation for the brand, but also (and even more importantly) for the entire category. It was a product like no other. Naboso wanted to get this dual-sided insole into market targeting everyone from avid fitness enthusiasts to those running from meeting to meeting. It was the insole designed for anyone, and we had to figure out how to launch it in a way that complimented the rest of what Naboso was already selling, and do it in the midst of both pandemic and peak holiday season sales and promotions. So, we made a ripple.