[ About the Project ]

Lovesac was launching an innovative product they called a “Sactional”. It was a completely modular and customizable couch that could be configured in limitless ways. With a new Macy’s flagship store in the heart of New York City and a new product to launch, Lovesac came to us to design an interactive scrolling experience that tells the story of their new sactional. I worked alongside Matt Pringle who was designing an in-store touch display experience while I was running parallel with what was online. We worked alongside Lovesac’s 3D vendor and our in-house development team to make an immersive educational experience.