Rebranding the Future of Device Repair

[ My Role ]

Creative Direction
Art Direction
Branding
UX / UI
Packaging
Motion Graphics

Andre Picard Imend Header Image.jpg

[ About the Project ]

IMEND is a UK based on demand device repair company. They were one of the earliest digital business models in the space, and they aspired to scale beyond their borders. IMEND needed a scalable rebrand and a fast and effortless digital experience that could take them into new markets and localize to those new customers. IMEND had the goal of expanding their business of local technicians into one that was global and at your doorstep whenever you needed a device repaired. They became known as the “Uber” of device repair, as we worked to help them grow in new markets.

[ Team Credit ]

Tori Anderson, Jimmy Burt, James Dowd, Adam Soffer

Andre Picard IMEND Workshop.jpg

01

Brand Exploration

Andre Picard Imend Exploration.jpg
Andre Picard Whiteboard Refinement.jpg
Andre Picard Computer Exploration.jpg
Andre Picard Logo Breakdown.jpg
Andre Picard Imend Logo Explanation.jpg

02

Website

Andre Picard IMEND wireframes.jpg
Andre Picard IMEND Homepage.gif

03

Repair Experience

Andre Picard IMEND Desktop Booking Experience.gif

WHAT IMEND HAD TO SAY

“The work for IMEND is amazing. It truly takes the brand to the next level. We will have the best looking phone repair brand in the world, and the design is as good as any of those massive companies we looked to for inspiration such as Airbnb, Doordash, etc.”

— Keir McConomy, Founder and CEO of IMEND Global

more work

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