[ About the Project ]

We spearheaded a highly successful product launch for Rapsodo's MLM2PRO, targeting golfers aiming to elevate their game. Our work established the art direction, voice, tone, and foundational brand elements that resonated deeply with both the business and its consumers.

Building on this internal success, we collaborated closely with Rapsodo's Diamond Sports teams. This time, the engagement expanded beyond a product launch to encompass a comprehensive rebrand for the parent company, Rapsodo. The Diamond Sports team sought the same dedication and energy we invested in the golf sector, anticipating new opportunities for launching innovative products.

Our approach began with repositioning Rapsodo from an engineer-led, data-focused company to a visionary sports tech brand with a singular mission: to enable anyone to "Play Without Limits." This successful rebrand set a new foundation for Rapsodo's Diamond Sports division, empowering them to bring new products to market and forge a high-profile partnership with baseball superstar Shohei Ohtani.