[ About the Project ]

My latest demo reel represents more than just a collection of work—it’s a reflection of my journey as a creative. Over the years, I’ve used reels as a way to challenge myself, push my limits, and express my evolving perspective on creativity. Creating them has become a ritual of growth, a moment to pause and reflect on what I've learned, where I'm headed, and how I continue to shape my own narrative as a multidisciplinary designer.

The inspiration for this reel came from an ever-changing creative landscape where the role of a designer demands far more than just visual appeal. It requires us to blend conceptual thinking, storytelling, design, video, motion, sound, and sometimes that’s still not enough. Through this project, I wanted to explore the intersection of human creativity and the rise of AI—a concept that's becoming more relevant by the day. The narrative demonstrates a world where AI falters under the pressure of a prompt that demands a designer who can do it all, serving as an ironic reflection of the challenges we face in a field where adaptability is everything.

From scripting and storyboarding all the way through the final edits and post-production, every frame in this reel was crafted to not only showcase my abilities but to provoke thought about the future of our industry. The apocalyptic tone serves as a metaphor for the tension between technology and human creativity.

Ultimately, this reel is more than just a showcase—it's a personal statement. It represents my continuous pursuit of growth, my commitment to authentic, meaningful work, and my drive to push the boundaries of what's possible for myself as a practitioner.