A campaign beyond traditional fairways

[ My Role ]

Creative Direction
Concept Ideation
Copywriting
Scripting
Art Direction 
UX / UI 
Motion Graphics
Video Editing
Sound Design

[ About the Project ]

Following the success of the Rapsodo Play Without Limits repositioning, we launched the Play Your Way campaign to bring this new vision to life for everyday golfers. The campaign highlights the diversity and inclusivity of golf, showing that it can be enjoyed anywhere, by anyone, with MLM or MLM2PRO.

We ran a multi-day production shoot, capturing three individuals' unique golf experiences and tying them together with the MLM2PRO. The editing and post-production were completed in-house, resulting in two national commercials that aired during major PGA events.

In tandem, we redesigned the Rapsodo.com/Golf digital experience to boost conversions and engagement. The new community section featured contests, leaderboards, and challenges, quickly becoming a favorite destination for golfers and driving significant organic growth and earned media.

[ Fast Facts ]

2 National Television Spots

4X Community Engagement

diverse community growth on and offline

[ Team Credit ]

Bill Greider, Joe Pilcavage, Alyssa Callahan, Steve Walter, David Ruzicka, Kiki Bidon, Meghan Olson, Pete Sena, Samantha Levin

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Concept Exploration

“BOUNDLESS”

In the heart of every golfer lives an insatiable desire to transcend and break boundaries, to experience the world's most iconic courses, and to perfect their swing. Yet, the confines of location often clip their wings. But what if the boundaries were just an illusion? What if every golfer could experience the boundless world of golf, from wherever they want?

“PLAY YOUR WAY”

How people experience golf is changing. For the 1%ers on tour, it may not be all that different, but for the rest of us, we're finding new ways to enjoy the game both on and off the course. Golf isn't just limited to time spent on the fairway or green; it’s evolving. From tech-filled hitting bays at the range or your garage to gamified simulation locations with a full bar, golf is becoming more inclusive. For many, traditional golf may only be a few rounds a year, but that's where Rapsodo launch monitors come in.