[ About the Project ]

Down time is hard to come by, but when it does I always try and make the best use of it. Alyssa Callahan (Design Strategist) and I put our heads together to find some brands we love. We were itching to collaborate on something outside of the day-to-day and chase some things we’d love to work on. So, we ordered ourselves some Blenders shades and evaluated the entire customer journey. We did a full brand audit in an effort to find the things that are working and some of the things that aren’t. We sought out all the areas of opportunity that Blenders can optimize with a primary focus on bringing the vibes of the brand across all touch points. With some smart thinking, a little bit of research, and some spec design work, we landed a meeting with the VP of Marketing over at Blenders and got the opportunity to take him through all the work. And besides, it was fun.