[ About the Project ]

Hartford had received financial backing as being one of Connecticut’s places of innovation. Hartford was aiming to advance innovation initiatives and begin attracting top-tier talent. They were already leaders in InsurTech, MedTech, and Advanced Manufacturing, so it was time for the city to start promoting small businesses and startups in an effort to build an ecosystem of innovation for the future. What started as an engagement looking for a campaign idea, turned into a full naming, branding and brand experience execution to give Hartford and its innovation community something to rally behind.