[ About the Project ]

We joined forces with Rapsodo to introduce a cutting-edge product in the golf industry. Rapsodo, known for their slogan "Measure to Master," helps athletes achieve their full potential with data-driven sports technologies and unique analytics. Their dedicated team of engineers strives to make high-level performance accessible to everyone. With this goal in mind, they developed the MLM - the world's first mobile launch monitor that gave golfers one of a kind insights to improve their game. However, the immensely popular product did face limitations. That’s where MLM2PRO comes in. Packed with features and cutting edge camera technology, the new iteration of its predecessor was perceived as being too good to be true. Our task was to bring the MLM2PRO to market. We designed a disruptive brand experience that would make it a product to be remembered within the golf category.