Building a Product Experience Where Tech and Comfort Meet
[ My Role ]
Creative Direction
Art Direction
UX / UI
[ About the Project ]
After getting the opportunity to support the launch of Lovesac’s “Sactionals” The World’s Most Adaptable Couch™, we were given the opportunity to partner with them to launch their next innovation called StealthTech. Backed by a partnership with Harman Kardon, this raises the bar for how people experience home entertainment. Given the modular versatility of their Sactionals, customers could build the ultimate at home experience with wireless charging arm rests, seats with integrated subwoofers, and satellite sides that make for a more immersive and one of a kind surround sound experience. Matt Pringle and I got to collaborate and lead up design on the first go around of the Sactionals launch, so we were fortunate to do it again for the launch of StealthTech.
[ Fast Facts ]
32% increase in total sales through digital channels following launch
66% increase in conversation rate compared to previous site experience
[ Team Credit ]
Matt Pringle, Charles Moise, Joe Pilcavage, Adam Chambers, Kyle Adams
01
Initial UX and Storyboards
02
Digital Experience
WHAT LOVESAC HAD TO SAY
“Working with Digital Surgeons is always a pleasure. They are A-Players, innovative and extremely collaborative. So proud of what we have been able to accomplish over the years. The Stealth launch is a testament to that. Amazing job. Can’t wait to see what we create next.”
– Michael Maler, Creative Director at Lovesac
[ Team Credit ]
Matt Pringle, Charles Moise, Joe Pilcavage, Adam Chambers, Kyle Adams