[ About the Project ]

The pandemic hit and airlines and airports saw a severe decline in operation. Large vacant tarmacs and recent FAA runway length requirements made it very difficult for Tweed to operate and continue to provide travelers with convenient options and accommodations. With a newly inked lease with Avports LLC. there were plans for a $100M dollar expansion. Building a carbon neutral terminal along with extension of the runway were on the horizon to put Tweed back on the map. As a result, negotiations with other airlines like Avelo would open up endless possibilities for convenient travel right out of Connecticut’s back-yard. We partnered with the teams at both Tweed and Avports to set them up with an entirely new positioning, brand, and approach to creating awareness throughout the state. The overall approach was to take Tweed, a nearly one hundred year old airport, and transform it into something that was integrated into the surrounding community. De-prioritizing the name “Tweed” and putting emphasis on HVN (the airport code) became the approach that benefited the city New Haven, its economic development, businesses, schools, and its community. HVN became more than an airport code no one knew about, but an identifier and a representation of a thriving culture.