[ About the Project ]

We have done an enormous amount of work for a startup whose business is on the rise. I led the rebrand and helped launch several of their products. However, it didn’t end there. Naboso even looked to us to support with the product design of their newest innovations. Tasked with launching the first of its kind, the Naboso Recovery Sock, we started at ground level. Pencil on paper working directly with the sock manufacturer and fabric mill, we conceptualized the product, the packaging, and an entire launch plan to take this innovation to market. There was nothing out there like it and we had tell that story combining strategy, art direction, and content creation to make this new product a reality for consumers to purchase.