Taking a brand from startup to global DTC
[ My Role ]
Creating Direction
Art Direction
Branding
Packaging
UX / UI
Photography & Video Content
[ About the Project ]
Naboso was a small startup and manufactured textured foot surfaces that allow you to move better by activating the brain, enabling greater brain-body control. They had a really unique product offering, and we knew the brand experience had to scale for where they were headed. What started as a very small social pilot to drive sales, turned into a redesign of their entire product portfolio, exploration of an entirely new brand, along with a localized DTC experience. We were tasked with putting their product in the hands of consumers around the globe.
[ Fast Facts ]
2.7X increase in monthly revenue
118% increase in sales during global pandemic
270% increase in sales YOY in 3 years
2 founders left in tears
[ Awards & Recognition ]
2021 Gold Davey Award - Corporate Identity & Brand Identity
[ Team Credit ]
Steve Walter, Jeff DeSimone, Jimmy Burt, Jane O’Connor, Adam Chambers, Anthony Ferraro
01
Brand Exploration
02
Website
03
Packaging Refresh
04
Photography
WHAT NABOSO HAD TO SAY
“A simple thank you does not reflect our gratitude for our design team at Digital Surgeons. They respectfully and passionately embodied our brand and mission and most importantly our business model and vision to scale.”
– Dr. Emily Splichal, Founder and CEO
“You guys took everything that’s been in our heads as we’ve been building this and translated it in a way that we could not. What you guys did is what has been in our hearts and in our minds for the last three years. It’s beautiful.”
— Michael Imperatore, CoFounder and Chief Revenue Officer