[ About the Project ]

Naboso is a fast growing startup in which I led the rebrand and supported in the launch of several of their product innovations like DUO Insoles and many others. What started with a rebrand and DTC experience transpired into business growth and the continued need for product innovation and overall audience reach. Sensory Sticks were Naboso’s latest product innovation, and for me it all started on a Sunday night when an early stage prototype was delivered to my doorstep. My involvement started as early as the design of the product itself. It was at that point I knew this product was unlike anything in Naboso’s product lineup, and for the first time ever they were manufacturing a sensory product specifically for hands. I had just helped reposition the brand making them known for movement from the ground up. With products like insoles, mats, and other foot recovery tools, we made sure they were known for their expertise with foot stimulation and the positive impacts it has on movement, performance, and recovery. Sensory Sticks however were uncharted territory for the brand that I was excited to help get to market.